Connect With Your Audience: Integrate Social Media With Your WordPress.com Website
Integrating your social media presence with your website is essential to finding and growing your audience. WordPress.com offers many options and tools that can help you optimize your website and social platforms.
Integrating your social media presence with your WordPress.com website has never been easier. We offer many options and tools that are available on all plans, at no additional cost. Whether you want to auto-share your website posts to a social media platform, display your social media posts on your website, provide links to your various accounts, or encourage your website visitors to share your content, we’ve got what you need to connect with your audience.
Posting to Social Media
All WordPress.com plans include Publicize, a feature that lets you automate posting to Facebook, Twitter, LinkedIn, and Tumblr. When you set up and configure these social media accounts to your site, every new post you publish will automatically post to the platforms you’ve selected. This is a great way to repurpose your website content on your social channels, reach your audience where they already are, and drive traffic to your site.
It’s important to note that Publicize cannot push posts to Instagram since Instagram doesn’t allow auto-posting from third-party services. However, if you’re on the Business plan or ecommerce plan, then you could consider using a third-party automation tool such as Buffer or Hootsuite, both of which can be connected to your WordPress.com site using plugins. There may be other tools that offer this feature as well, though you’ll want to research their limitations and plans to learn more.*
*Please note that third-party tools and plugins are outside the scope of WordPress.com support.
Social Media Feeds on Your Site
Another option that WordPress.com offers is displaying your social media platforms on your website. You can add widgets, blocks, or feeds to your WordPress.com site to display posts from your social media accounts in real-time. This can help you stay connected with your audience when they’re taking a break from social media, but still checking your site.
WordPress.com offers built-in features for displaying your social media feeds from Instagram, Facebook, Twitter, Pinterest, and TikTok, to name a few. We also provide a number of support documents to help walk you through the options for these embedding features.
Social Media Menus
You can also strengthen the cross-connection between your website and your social media platforms with the addition of social media menus. Many WordPress.com themes offer a dedicated Social Menu that allows you to connect your site to various social media platforms and display their respective icons on your site.
If your theme doesn’t offer this menu option, you can still create social media-style menus using our Social Icons Block. This ensures that your audience knows how to easily find you on your preferred social media platforms.
Last but not least, don’t forget to enlist your visitors to share the love from your website to their social accounts by setting up WordPress.com’s Social Sharing option.
This feature allows you to choose which social platforms you want to encourage your visitors to spread the word by providing a Share button on every piece of content you publish. Nothing connects your audience more than the ability to share.
WordPress.com provides you with multiple built-in tools to make your website the centralized hub for connecting and integrating with your social media platforms—at no additional cost—so you can connect to your audience smoothly and seamlessly, all while driving traffic to your WordPress.com website.
WordPress.com will be hosting a live special topic webinar on Tuesday, February 22, 2022 at 19:00 UTC. Join our WordPress experts to learn all of the essential tips to integrate social media with your website and how to add Link in Bio pages to your website.